Headless CMS Build for a European B2B SaaS Marketing Site

  • Services:
  • Industries: B2B SaaS
  • Engagement: Build
  • Timeline: Q1-Q2 2024

About the project

A European mid-market B2B SaaS company needed its marketing site rebuilt on a modern content platform. The existing setup put engineers in the loop for every copy change and blocked the content team from publishing independently. We designed and delivered a Payload CMS build with a Next.js front end. Editors now publish without engineering involvement, and page performance scores improved measurably. This payload cms build example shows how a typed content schema changes team velocity.

Background

The client had grown its content team ahead of its tooling. The legacy WordPress setup had accumulated years of plugin debt, custom PHP overrides, and a deployment pipeline that required a developer to merge and ship every content update. At Series-C scale, that bottleneck cost real hours each week. The team also needed structured content: feature comparison tables, localised landing pages, and versioned release notes. WordPress handled none of these cleanly without bespoke development.

Need a Payload CMS build for your marketing site?
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We scope and deliver headless CMS projects for growth-stage B2B teams.

What we built

A Payload CMS build giving a B2B SaaS marketing team full content ownership with a fast, SEO-ready Next.js front end.

Typed content schema Icon

Typed content schema

We designed Payload collections for blog posts, feature pages, pricing tiers, case studies, and release notes. Each field has explicit validation rules, so editors cannot publish malformed content accidentally.

Localised landing pages Icon

Localised landing pages

The client targets five European markets. We built a locale-aware routing layer in Next.js backed by the Payload localisation API, so each regional team edits its own copy without touching another market.

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Performance-first rendering

Pillar pages use static generation at build time. Frequently updated pages use incremental static regeneration with a short revalidation window. LCP dropped from 4.2s to 1.7s on the primary landing page.

Automated content migration Icon

Automated content migration

We wrote a migration script that pulled existing WordPress content via its REST API, transformed it to the Payload schema, and preserved all canonical URLs. The top 200 pages by traffic needed zero new redirect rules.

Takeaway

This payload cms build example shows what changes when content infrastructure matches team maturity. A well-typed Payload schema, a Next.js rendering layer, and a CI-based deploy pipeline give a growth-stage B2B SaaS team publishing speed and full content autonomy without custom glue code. Adding a new locale, a new content type, or a new market takes hours rather than a sprint.

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CMSStrapiNext.js +9

I had the opportunity to work with Alpina Tech and the experience was very positive. He successfully achieved the goals set, demonstrating talent and commitment at every stage of the work. Moreover, he was always attentive to my instructions and consistently available, which grea...

I had the opportunity to work with Alpina Tech and the experience was very positive. He successfully achieved the goals set, demonstrating talent and commitment at every stage of the work. Moreover, he was always attentive to my instructions and consistently available, which greatly facilitated communication and the development of the project. I highly recommend his work without hesitation.

5.0 / 5
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Working with Alpina Tech on a headless CMS project built with Strapi, Node.js, and Next.js was a great experience. His deep understanding of modern frontend frameworks, API development, and server-side rendering (SSR) ensured a smooth and efficient development process. Alpina Tech showcased excellent React.js and Next.js skills, implementing dynamic UI components with optimal performance and seamless API integrations. His expertise in RESTful and GraphQL APIs, combined with a solid grasp of backend development in Node.js, made the project highly scalable and maintainable. Additionally, his proficiency in frontend optimization, component-based architecture, and responsive design ensured that the final product was both fast and user-friendly. I highly recommend Alpina Tech to anyone looking for a skilled full-stack developer who excels in headless CMS solutions, Next.js development, and API-driven web applications.

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4.9 / 5
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4.9 / 5
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SwiftSwiftUIUIKit +8

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5.0 / 5
UI/UX DesignFigmaWeb Design +3

I had the pleasure of working with Alpina Tech on the UI/UX design for my public website, and I am extremely impressed with his work. He significantly expanded and improved upon the original design I already had, seamlessly integrating enhancements that perfectly matched the exis...

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5.0 / 5
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5.0 / 5
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Get a lightning-fast, SEO-optimized, high-performance web app for:

  • • SaaS platforms
  • • Marketplaces
  • • Marketing websites
  • • News portals
  • • Catalogs & listings

Meeting agenda

  1. Define goals & product scope
  2. Quick technical SEO check-up
  3. Outline your development roadmap
30 min
Web conferencing details provided upon confirmation.

Meet our team

Team member 1Team member 2Team member 3Team member 4Team member 5Team member 6