Fintech Marketing Site Replatform: WordPress to Headless CMS

  • Services:
  • Industries: Fintech
  • Engagement: Replatform
  • Timeline: Q1-Q2 2024

About the project

A US-based Series-B fintech needed to move its marketing site off a heavily customized WordPress installation that was slowing down content operations and creating deployment risk. We ran a full headless CMS migration, replacing the existing stack with Payload as the content layer and Next.js on the front end. Editors began publishing in a fraction of the previous time, and search rankings held through the cutover.

Background

The client had accumulated years of custom WordPress plugins, theme overrides, and ad-hoc integrations for compliance-related copy workflows. Every content change required a developer review before going live. Page build times were slow, the monolithic deployment model introduced risk, and the marketing team had lost confidence in their ability to ship copy updates quickly ahead of product launches. The real constraint was not the CMS itself but the coupling between content authoring and code deployment.

Hire a headless CMS team for your fintech replatform
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We run end-to-end headless CMS migrations for companies moving off legacy WordPress or monolithic stacks.

What we built

A headless CMS migration from WordPress to Payload and Next.js, built for a compliance-aware fintech content workflow.

Structured content model Icon

Structured content model

We defined explicit content types for each page template, so editors could only place compliant field combinations. This removed the implicit knowledge that had lived in the old theme's PHP and reduced training time for new writers.

Approval states in Payload Icon

Approval states in Payload

Compliance review moved from email into the CMS itself. Draft, legal-review, and published states mapped directly to the client's internal sign-off process, so the marketing team could track where each piece of copy stood without chasing colleagues.

Static and incremental builds Icon

Static and incremental builds

Marketing pages are statically generated at build time for maximum performance. Product-rate and disclosure pages use Next.js ISR with a short revalidation window, so rate changes go live within minutes rather than triggering a full site build.

URL-preserving migration Icon

URL-preserving migration

All existing permalink structures were carried forward without redirects. We audited the inbound link profile before migration and mapped every legacy WordPress URL to its equivalent in the new routing layer, protecting the SEO equity the client had built over several years.

Takeaway

This headless CMS migration case study shows what happens when content authoring is properly decoupled from code deployment. The performance and publish-time gains came from structural changes: static generation, an explicit content model, and compliance workflows built into the CMS rather than bolted on outside it. For fintech and other regulated verticals, Payload's code-first schema definition also means the content model lives in version control and can be audited alongside the application code.

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HTML CSS Hugo +5

Alpina tech did a good job during the discovery phase of our project

4.9 / 5
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John C. Delivery Manager Headless CMS rebuild and frontend integration
Strapi Next.js React +9

I had the opportunity to work with Alpina Tech and the experience was very positive. He successfully achieved the goals set, demonstrating talent and commitment at every stage of the work. Moreover, he was always attentive to my instructions and consistently available, which greatly facilitated communication and the de...

5.0 / 5
M
Michael A. Delivery Manager Rebuild Strapi Cloud CMS, migrate content, and integrate with Next.js frontend (Render)
Next.js React JavaScript +5

Alpina Tech is not only a very talented dev, but he's a fantastic partner who has a rich business acumen and is quick to complete anything you throw at him. He knocked out work in a single day that I wasn't expecting for a week. Will definitely work with him again.

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Alpina Tech always responded promptly and got a lot done in the limited environment we had. If things weren’t clear, he’d message and make sure he has the scope right. I highly recommend him for full stack development.

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I had the opportunity to work with Alpina Tech on the design of several landing pages and a UI kit, and I couldn’t be happier with the results. He managed to deliver high-quality designs in a very short time. The landing pages were beautifully crafted, and the UI kit was exactly what we needed to streamline the project...

5.0 / 5
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Robert N. Delivery Manager UX/UI design for landing + UI kit
React.js React Next.js +12

Working with Alpina Tech on a headless CMS project built with Strapi, Node.js, and Next.js was a great experience. His deep understanding of modern frontend frameworks, API development, and server-side rendering (SSR) ensured a smooth and efficient development process. Alpina Tech showcased excellent React.js and Next....

5.0 / 5
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William P. Project Manager React Developer Needed for Headless CMS with Strapi, Shadcn, and TypeScript
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We worked with Alpina Tech, a top-tier Apple ecosystem developer specializing in Swift, SwiftUI, UIKit, and Combine. Delivered a seamless, high-performance app with Core Data, iCloud Sync, AVKit, MapKit, and Push Notifications. Optimized for iOS, watchOS, and macOS, ensuring smooth performance and App Store compliance....

5.0 / 5
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JAMstack Hugo Next.js +10

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Matthew M. Project Manager Installing a custom theme for Hugo website
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Alpina Tech was incredibly helpful and a pleasure to work with! He not only assisted with improving the SEO of my startup but also fixed a challenging Sanity bug with great patience and professionalism. His expertise and attention to detail were invaluable, and he did an excellent job overall. Highly recommended!

4.9 / 5
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Anthony L. Technical Project Manager SEO Technical Expert for Next.js & Sanity.io Blog Integration
UI/UX Design Figma Web Design +3

I had the pleasure of working with Alpina Tech on the UI/UX design for my public website, and I am extremely impressed with his work. He significantly expanded and improved upon the original design I already had, seamlessly integrating enhancements that perfectly matched the existing style. His ability to develop great...

5.0 / 5
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Brian D. Delivery Manager UI/UX Designer for AI Startup
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Working with Alpina Tech was a great experience. He is knowledgeable and delivers high-quality work. The agency boasts a wide range of talent, making it a good choice for various projects. Communication was consistently excellent, and Alpina Tech ensured that every aspect of the project worked as expected. The work was...

5.0 / 5
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Kevin F. Project Manager Web Developer Needed to Convert Figma Landing Page Design to Jekyll Static Site
UI/UX Design Figma Landing Pages +4

Alpina Tech and the team have completed the design quickly and it looks great. They are very responsive and were able to quickly make adjustments that I have requested.

5.0 / 5
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Lauren E. Delivery Manager Landing page and public site pages design
iOS Swift SwiftUI +3

Alpina Tech is awesome, he fixed a complicated bug on VPN iOS app in two hours.

5.0 / 5
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Rachel Y. Technical Project Manager ASAP iOS Developer Swift/SwiftUI (Fix VPN Mobile App)
Hugo JAMstack HTML +3

Alpina Tech did an excellent job guiding us through the process and helping us achieve our project goals.

5.0 / 5
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Brandon A. Project Manager hugo site work
GitHub Pages HTML CSS +4

Alpina Tech helped us launch a research project website. Thank you for being available on short notice!

5.0 / 5
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Eric B. Delivery Manager Fix github.io page issue
Technical SEO Web Strategy Management

I had the pleasure of working with Alpina Tech on leadership and technical projects. The team is highly motivated, strategically minded, and has exceptional technical SEO expertise. Their approach significantly boosted our digital presence. I highly recommend Alpina Tech for engineering and leadership-driven projects –...

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Steven T. CEO AT CLAWBUSTER GAME PROVIDER Leadership & Technical SEO Optimization
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Alpina Tech demonstrates all the right qualities of a strong development team – deep frontend expertise, great communication, and a proactive work attitude. A reliable partner for any technical project.

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Scott M. Delivery Manager Frontend Development & Collaboration
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Alpina Tech is a very professional and reliable team. Working together on web projects was extremely successful. The team showed strong technical knowledge and excellent organizational skills.

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10+ years in the field
EU-based UTC+0 → UTC+3
Senior-only no juniors
Alpina Tech Team

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