Services

SaaS Development for B2B Products, from MVP to Multi-Tenant Scale

SaaS development for B2B founders and product leads: MVPs, multi-tenant architecture, SSO, billing and rebuilds on Next.js, Node.js and Postgres.

30 min · No commitment · Free

SaaS development is building a software product that many customer companies use from one codebase, each seeing only its own data. We design and build B2B SaaS products for founders and product leads: the first MVP, the multi-tenant architecture under it, sign in and SSO, billing, admin tools, the integrations customers ask for, and the rebuild when the first version stops scaling.

This page covers the decisions before a build: what the work includes, which path fits your stage, and what drives the cost. If you need a web application for your own staff rather than a product sold to many accounts, start with our web development services page.

What does SaaS development with us include?

The core screens are the visible part of a B2B SaaS product. Most of the engineering time goes into the parts below, and so do most of the bugs that reach customers.

  • Discovery. We turn your problem statement into a written scope, a data model and a release plan. If the idea is not validated yet, our product discovery services come first.
  • MVP. The smallest product your first paying accounts will use, built on foundations that survive the first enterprise deal.
  • Multi-tenant architecture. How tenants are isolated in the database, how a new account is provisioned, and how schema changes reach every tenant.
  • Authentication and SSO. Email sign in or magic links for small accounts, SAML or OIDC single sign on for enterprise buyers, roles and permissions per tenant, and audit logs.
  • Billing and plans. Subscriptions, seats, usage metering, trials, plan limits enforced in code, invoices and failed payment handling, usually on Stripe Billing.
  • Admin and analytics. A back office for support and operations, plus product analytics that show which accounts use which features.
  • Integrations. Webhooks, a public API, and connectors to the CRM, data warehouse or identity provider your customers already run.
  • Scaling and rebuilds. Query performance, background jobs, caching, and moving a live product to a new tenancy model while paying customers keep working.

MVP or rebuild: which path are you on?

Most SaaS teams come to us at one of two points. Each one starts from a different question.

Building a SaaS MVP

A founder with a validated problem and a deadline needs a product that pilot customers can sign up for and pay. The main risk is scope. We agree a hard MVP definition in week one and defer what the first buyers will not miss. The time saved goes into the parts that are expensive to change later: tenant isolation, roles and the onboarding flow.

A US-based seed vertical-SaaS founder came to us after other agencies had scoped six months of work above the seed budget. We cut the scope to what five pilot buyers needed, deferred analytics, advanced reporting and integrations, and shipped the multi-tenant product in 12 weeks. Pilot onboarding completion was about 80% with no support needed, and merge to production stayed under 4 minutes. Read the vertical SaaS MVP case study. For MVPs outside SaaS, see our MVP development services.

Rebuilding a SaaS that has outgrown its first version

A growth-stage product starts to hurt in predictable places. Shared tables slow down as accounts grow. An enterprise prospect asks how its data is isolated. Engineers spend sprints on per-tenant hotfixes. A rebuild at this point is rarely a rewrite from scratch. We change the layer that is failing, usually the data model and provisioning, and keep the rest running.

A European Series-B B2B SaaS had outgrown its shared-table data model. We moved several hundred live tenants to per-tenant PostgreSQL schemas in batches, using a resumable backfill and an atomic provisioning API. Provisioning went from several hours to under five minutes, p99 query latency improved by about 55%, and per-tenant support tickets fell by roughly 40% in the quarter after. Read the multi-tenant rebuild case study.

When the question is wider than one layer, for example whether to split a monolith, we start with a software architecture review and a written plan.

Which multi-tenancy model fits your product?

Tenancy is the hardest decision to reverse, so we make it early and write down why. There are three common models.

ModelHow it worksFitsWatch out for
Shared schemaAll tenants share the same tables and each row carries a tenant ID; PostgreSQL row-level security can enforce the filterMVPs and products with many small self-serve accountsOne missing filter can expose another tenant’s rows; large shared tables need careful indexing
Schema per tenantOne database with a separate PostgreSQL schema for each tenantB2B products where enterprise buyers ask how their data is kept apartEvery migration runs once per schema, so you need a migration runner and version tracking
Database per tenantEach tenant gets its own database, sometimes in its own regionEnterprise or regulated customers who require physical separation or data residencyHighest hosting and operations cost; provisioning, backups and upgrades must be automated

Many products mix models: a shared schema for self-serve accounts and a dedicated database for the few enterprise customers whose contracts require one. Our seed MVP used row-level isolation from the first migration. The Series-B rebuild moved to schema per tenant once enterprise accounts and compliance audits made shared tables a liability. If you are unsure at MVP stage, we usually advise a shared schema with row-level security. Moving to schema per tenant later is real work, but we have done it on a live product without a hard cutover.

What stack do we build SaaS products on?

We choose the stack for the product, but most of our SaaS work runs on the same core.

  • Frontend. React with Next.js for the app and the marketing site, TypeScript throughout.
  • Backend. Node.js, often with NestJS when the domain has many modules and a team will grow around it. Python with Django or FastAPI when the product leans on data processing or machine learning. Our backend development page covers the API side.
  • Database. PostgreSQL, for row-level security, schemas, JSON columns and mature migration tooling.
  • APIs. REST for most public APIs, GraphQL when clients need flexible queries across many related objects. We compare the two in REST vs GraphQL.
  • Content. When marketing pages, docs or in-app help need editors, we add a headless CMS such as Payload next to the app instead of hard-coding copy.
  • Delivery. CI from the first week, a preview environment for every pull request, and integration tests that run tenant provisioning before each release.

How we run a SaaS engagement

  1. Discovery and scope. You walk us through the product, the buyers and the deadline. We come back with questions, then a written scope that lists what is in and what is deferred.
  2. Architecture and data model. We settle the tenancy, auth and billing models and record each decision with its reason, so your next hire can see why.
  3. Build in short iterations. Every pull request gets a preview environment. You review features in context instead of waiting for a release.
  4. Launch with real accounts. We onboard pilot or migrated accounts in batches and watch errors, latency and onboarding drop-off.
  5. Hand over or stay. Your team gets documentation and access to everything. Then we hand over, or keep working inside your process.

If you need people rather than a project, you can hire SaaS developers who join your sprints, or a dedicated development team that owns delivery with its own lead.

What drives the cost of SaaS development?

We do not publish a single price, because two SaaS products rarely cost the same. These are the drivers we scope against:

  • Roles and permissions. Two fixed roles cost far less than a permission model each tenant can configure.
  • Tenancy model. A shared schema is the cheapest to build. A database per tenant adds provisioning, backup and upgrade automation.
  • Enterprise requirements. SAML SSO, SCIM user provisioning, audit logs, data residency and security questionnaires each add build and review time.
  • Billing. Flat plans are simple. Seats, usage metering, proration and several currencies are not.
  • Integrations. Each external system adds build, test and maintenance work, more so when the vendor API is poorly documented.
  • Starting point. A new MVP, a rebuild of one layer, and a migration of live tenants with zero data loss are three different budgets.

Every engagement is scoped after a short discovery. You get a written scope and a price before you commit to the build.

Talk to a SaaS team

Tell us where your product is: an idea with first buyers, an MVP that now needs enterprise features, or a growing product that is starting to strain. Book a discovery call and we will come back with the questions the scope needs to answer.

Process

Hiring Developers Process

  1. 01

    Quick call

    We’ll schedule a call and understand your requirements and devs you need to hire.

  2. 02

    First candidates

    Get selected candidates who have been thoroughly evaluated in just a few days.

  3. 03

    Select

    Get a list of devs who match the best. You select the developers you like.

  4. 04

    Interview

    We contact selected devs in 48 hours. You interview & choose the best one.

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Case studies

Real products
we shipped

From AI-powered platforms to fintech and consumer apps — work that's live, used, and producing results.

Transforming Motion Analysis with Cutting-Edge AI-Powered iOS Technology
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Transforming Motion Analysis with Cutting-Edge AI-Powered iOS Technology

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Accessibility Audit for a US-Based E-Commerce Retailer

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WCAG Remediation for a Government Services Portal

How we audited and remediated a US public-sector services portal to WCAG 2.2 AA, cutting critical accessibility failures by about 80% in a single engagement.

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Machine Learning Development for Retail Demand Forecasting

How we built an ML demand-forecasting model for a European enterprise retail chain, cutting forecast error by about 35% and reducing overstock costs measurably.

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RAG Assistant for a Legal-Research SaaS

How we built a RAG assistant for a B2B legal-research SaaS, cutting answer latency by about 60% and raising retrieval precision above 85%.

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Secure Communication Platform

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Platform for Smarter Cryptocurrency Trading

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Microservices vs monolith architecture audit for a B2B SaaS

A US-based Series-B B2B SaaS hired us to audit its architecture before a scaling bet. We mapped service boundaries and delivered a prioritized roadmap.

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System Design Review for a High-Traffic Marketplace

How we ran an architecture review for a European Series-C+ marketplace, uncovering bottlenecks under peak load and producing a clear migration roadmap.

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API platform for a Series-B insurtech

A US Series-B insurtech replaced fragile integrations with a unified API platform. Carrier onboarding shrank from weeks to days.

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A European Series-C+ marketplace moved from a PHP monolith to Node.js microservices. Deploy frequency tripled and P95 API latency dropped by about 65%.

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Cloud Cost Optimization for a B2B SaaS Platform

How we cut AWS spend by about 40% for a US-based Series-C B2B SaaS, reducing idle compute, right-sizing databases, and shipping a cost-visibility dashboard.

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DevOps Pipeline Build for a Digital Media Platform

How we built a Vercel and AWS deployment pipeline for a Series-C digital media platform, cutting deploy time by about 70% and raising uptime above 99.9%.

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OD
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OCR document pipeline for a fintech back office

US-based Series-B fintech automated its back-office document intake with a computer vision OCR pipeline. Manual review time dropped by about 70%.

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CV
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Computer vision defect detection for a manufacturer

A European enterprise manufacturer cut escape rate by about 60% after we built a real-time computer vision inspection system into its production line.

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DP
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Data pipeline and warehouse for analytics SaaS

European Series-B analytics SaaS outgrowing its Postgres schema. We built a CDC pipeline and TimescaleDB warehouse, cutting dashboard query times by about 65%.

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Insights for Designers and Innovators
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Insights for Designers and Innovators

Case study — a curated design blog delivering inspiration, creative techniques, and trends to designers through a clean, content-first interface.

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Product Design Sprint for a UK Edtech Startup

How a focused product design sprint helped a UK seed edtech validate its core learning flow, cut prototype iterations by half, and ship to beta in eight weeks.

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SU
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SaaS UI UX Redesign for a B2B Onboarding Flow

Onboarding UI and UX redesign for a European Series-B B2B SaaS: time-to-first-value dropped from 12 min to under 4, activation improved about 30%.

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DS
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Design System Build for a Multi-team B2B SaaS Product

How we built a Storybook-driven design system for a US-based Series-B B2B SaaS scale-up, cutting UI inconsistencies across six product teams.

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DS
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Design System Build for a B2B SaaS Product Suite

How we built a scalable design system for a US-based enterprise SaaS suite, cutting UI inconsistencies by about 60% and halving component build time per sprint.

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CL
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Component Library for a European Fintech Platform

How a European Series-B fintech cut UI inconsistency across eight product teams by building a shared shadcn and Radix component library in eight weeks.

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HS
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Headless Storefront for a D2C Consumer Brand

How we built a headless Shopify Hydrogen storefront for a bootstrapped US D2C brand, cutting LCP from 4.2s to 1.5s and lifting Lighthouse performance to 94.

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Shopify Replatform for a European Fashion Retailer

How we moved a European enterprise fashion retailer onto Shopify, cutting LCP from 4.2s to 1.5s and shipping the full catalogue in 11 weeks.

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Astro Jamstack marketing site for a B2B SaaS

US-based Series-B B2B SaaS replaced a slow React SPA with an Astro Jamstack build. LCP dropped from 4.2s to 1.4s and Lighthouse performance hit 98.

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How we built a Next.js web platform for a US-based Series-A logistics startup, cutting LCP from 4.2s to 1.5s and shipping the MVP in under ten weeks.

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RD
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React Dashboard for Healthcare Analytics

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OH
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How we built a unified headless CMS for a US enterprise multi-brand retailer, cutting content publish time by about 65% and enabling true omnichannel delivery.

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HC
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How we built a Payload CMS marketing site for a European B2B SaaS, cutting publish time by roughly two thirds and lifting Core Web Vitals scores noticeably.

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HC
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Headless CMS Replatform for a Series-B Fintech

Headless CMS migration case study: a Series-B fintech replatformed from WordPress to Payload and Next.js, cutting publish time by about two thirds.

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II
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Industrial IoT telemetry platform for an energy operator

European enterprise energy operator, hundreds of field assets. Alert latency cut from minutes to under ten seconds with an on-premise industrial IoT platform.

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Connected-device firmware and cloud for a wearables startup

A US-based seed healthtech startup needed firmware, BLE sync, and a cloud backend from scratch. End-to-end IoT development example delivered in five months.

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Website Migration Case Study for a European Healthtech Organization

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SEO-safe CMS migration for a digital publisher

A US enterprise publisher moved off legacy WordPress to a headless CMS. LCP fell from 4.2s to 1.5s and organic rankings held through cutover.

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CP
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An APAC seed travel startup needed a working iOS and Android app fast. We shipped a React Native MVP in eight weeks, validating the core booking flow.

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RN
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React Native App for a Fitness Brand

A React Native app case study: cross-platform fitness app for a European Series-C healthtech brand, cutting load time by 60% and improving retention.

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CW
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How we cut LCP from 4.1s to 1.6s and eliminated CLS for a European Series-C media platform, restoring organic search gains within two months.

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SS
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Shopify Storefront Performance Optimization

A bootstrapped US D2C brand cut LCP from 4.3s to 1.4s after a page speed optimization engagement. Checkout conversion lifted about 28%.

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MT
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Multi-tenant SaaS Architecture Rebuild

Multi-tenant rebuild for a European Series-B B2B SaaS: provisioning cut from hours to minutes and p99 query latency improved by about 55%.

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MT
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Multi-tenant SaaS MVP built for a vertical-SaaS seed founder

A US-based seed vertical-SaaS founder hired us to ship a multi-tenant MVP in one quarter. We built and launched the product on time.

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Innovative Health & Fitness App

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Dedicated React and Node Team for a B2B SaaS Scale-Up

Dedicated development team case study: how Alpina embedded React and Node engineers into a US Series-B B2B SaaS product team to hit a hard launch deadline.

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Advanced Analytics Platform
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Advanced Analytics Platform

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Our clients

Our Clients

Brands and teams we've helped ship, scale and modernise their digital products.

30+ Active clients
12 Industries
18 Countries
95% Repeat business

SaaS development FAQ

What is SaaS development?

SaaS development is building software that many customer companies use from one codebase and one deployment, each seeing only its own data. Beyond the product screens, it covers tenant isolation, sign in and single sign on, subscription billing, admin tools, integrations and the operations work that keeps every account running after each release.

How long does it take to build a SaaS MVP?

It depends on scope more than on technology. For a US-based seed vertical-SaaS founder we went from concept to a live multi-tenant product in 12 weeks, because we agreed a hard MVP definition in week one and deferred analytics, advanced reporting and integrations. A wider first release takes longer. We give a timeline after discovery.

What is multi-tenant architecture in SaaS?

Multi-tenant architecture means one application serves many customer accounts while keeping their data apart. The three common models are a shared schema with a tenant ID on every row, a separate database schema per tenant, and a separate database per tenant. They trade isolation against hosting cost and the effort of running migrations.

Should we rebuild our SaaS product or keep improving it?

Keep improving it unless one layer keeps failing in the same way. Signs of that are queries slowing as accounts grow, enterprise buyers asking how their data is isolated, and sprints spent on per-tenant hotfixes. Even then we usually rebuild only that layer, such as the data model, and move live tenants over in batches.

How much does it cost to build a SaaS product?

The cost depends on the number of roles and permission rules, the tenancy model, enterprise requirements such as SAML SSO and audit logs, billing complexity, integrations, and whether you start fresh or migrate live tenants. We do not quote a flat price. Every engagement is scoped after a short discovery, with a written scope and price before the build.

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Our team

The team you'll actually work with

We pair deep technical expertise with the kind of ownership you'd expect from your own in-house crew.

  • Same team from discovery to launch
  • Daily standups, Slack, and full transparency
  • Senior-only engineering, design, and QA
  • Long-term collaboration, not staffing
10+ years in the field
EU-based UTC+0 → UTC+3
Senior-only no juniors
Alpina Tech Team

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